BRAND NEW SHINE
Meguiar’s has earned the reputation of being the "Mercedes Benz" of car care products, and they came to us looking for a way to reflect that high-end appeal in their commercials.
National Television Commercial for Meguiar’s: Car Care Products.
Meguiar’s has earned the reputation of being the "Mercedes Benz" of car care products, and they came to us looking for a way to reflect that high-end appeal in their commercials.
For their product Paint Protect – which protects paint for 365 days – we wanted to steer clear from the info-driven style that dominates the car care industry and create a spot that had both a compelling story and a lifestyle, aspirational feel.